Facebook marketing for Mary’s Gone Crackers.
FOX20’s Fringe DVD promotion utilized facebook marketing in addition to the on-air spot. I used the theme music from the show and applied a movement technique similar to the show’s opening titles to make the connection to Fringe obvious for the casual viewer.
Since the promotion lasted for 5 days, I created similar but unique facebook covers for each day of the week.
One of the main components of my job a FOX20, is to maintain the station’s website. The creation of homepage graphics and entry pages for contests is a major part my responsibility as the Web Coordinator.
Utilizing my creativity and expertise to make graphics for the website on a regular basis was intsrumental in my development as a graphic designer.
The Pleasant Valley Sounds of Spring website was created to act as a simple one page site with information about an upcoming event at Pleasant Valley High School. I created the commercial spot and the website for the client in short time frame and remained consistent with the creatives set in place by the event poster.
The Marie Callender’s promotion on MyTV was a fun promotion to create. The idea stemmed from a phone conversation with my wife and the webpage takes advantage of a modern web typography.
One of the typefaces used on the webpage called Archive, was implemented using the @font-face CSS property. The @font-face property enables each visitor to see the same fonts, even if a font doesn’t exist on their local computer.
While it might seem obvious that designers would want their font choices to be displayed consistently across different computers, the implementation of such an idea was much more difficult to accomplish before the adoption of certain modern web techniques and copyright practices.
The God of Hamblor was a fictitious character created by Carl’s Jr. to help sell the Six Dollar Steakhouse Burger. Keeping with this theme, I had viewers decide who should be the Goddess of Hamblor, making the voting choices female characters from some of FOX20’s shows.
Viewers voted online at FOX20’s website for their chance to win a free burger. The promotion was met with great success and our contact from Carl’s Jr. was excited to show the promotion to his colleagues and superiors.
By the way, did I mention that this promotion is AMAZING – and the client is going to die when they see this!
It’s almost 9 PM on a Friday, just completed the Chico-Redding presentation and you are going to look like a rock star!!
– Fayeruz Regan, initiative.com
In an email to FOX20’s National Sales Manager, Fayeruz kindly offered his words of praise. This was obviously music to my ears. Having someone leave positive feedback is always an added bonus when working on creative projects.
In June of 2011, the Eureka Television Group needed websites created for each one of their stations. Since all of the sites were part of the same group, a decision was made to keep the look and feel of each site similar.
I designed, sliced, and hand-coded a master template to be used for the Eureka television stations. It was then just a matter of customizing each site accordingly.