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Marie Callender’s Giveaway

Marie Callender's Giveaway

The Marie Callender’s promotion on MyTV was a fun promotion to create. The idea stemmed from a phone conversation with my wife and the webpage takes advantage of a modern web typography.

One of the typefaces used on the webpage called Archive, was implemented using the @font-face CSS property. The @font-face property enables each visitor to see the same fonts, even if a font doesn’t exist on their local computer.

While it might seem obvious that designers would want their font choices to be displayed consistently across different computers, the implementation of such an idea was much more difficult to accomplish before the adoption of certain modern web techniques and copyright practices.