The Red Bluff Round-Up spot I produced was aimed at bringing viewers to our websites to be a part of our ticket giveaway. My work on the spot was similar to a lot of spots I produced in that I wasn’t given much content to begin with.
With only a few images to work with, I decided to use the classic Polaroid frame to bring some style to spot. I downloaded a wonderfully designed Polaroid freebie from premiumpixels.com. I also tried to match the voice over with the text on the screen as closely as I could.
A quick spot that I produced for a ticket giveaway to the Historic Hawes Farms in Anderson, CA.
FOX20’s Fringe DVD promotion utilized facebook marketing in addition to the on-air spot. I used the theme music from the show and applied a movement technique similar to the show’s opening titles to make the connection to Fringe obvious for the casual viewer.
Since the promotion lasted for 5 days, I created similar but unique facebook covers for each day of the week.
One of the main components of my job a FOX20, is to maintain the station’s website. The creation of homepage graphics and entry pages for contests is a major part my responsibility as the Web Coordinator.
Utilizing my creativity and expertise to make graphics for the website on a regular basis was intsrumental in my development as a graphic designer.
FOX20’s 24 Hours in Vegas! promotion gave one lucky viewer a chance to attend the American Country Awards for 24 hours in Las Vegas. The spot I produced and the accompanying webpage used styles and imagery gathered from the ACA website.
The production of the 24 Hours in Vegas spot was the first time I used the program LiveType, a software program developed by Apple Inc. to create animated title sequences for video projects. The flashing 24 Hours in Vegas text is the result of my use of LiveType.
A print advertisement alerting readers of FOX20’s Teen Choice Awards giveaway.
A promotional video spot bringing viewers to the FOX20 website to register to win Idol finale tickets. I utilized the 3D Objects and 3D rotation of compositions in After Effects to accomplish the turning effect seen in the video.
Before American Idol hits air, FOX affiliates are given guaranteed auditions for the winners of local singing auditions. The poster I created was hung around town to augment the on-air promotional efforts to FOX20 Norcal Idol.
FOX20 made it a habit of doing a lot of promotions with Carl’s Jr. This particular promotion worked in coordination with the television series How I Met Your Mother.
The God of Hamblor was a fictitious character created by Carl’s Jr. to help sell the Six Dollar Steakhouse Burger. Keeping with this theme, I had viewers decide who should be the Goddess of Hamblor, making the voting choices female characters from some of FOX20’s shows.
Viewers voted online at FOX20’s website for their chance to win a free burger. The promotion was met with great success and our contact from Carl’s Jr. was excited to show the promotion to his colleagues and superiors.
By the way, did I mention that this promotion is AMAZING – and the client is going to die when they see this!
It’s almost 9 PM on a Friday, just completed the Chico-Redding presentation and you are going to look like a rock star!!
– Fayeruz Regan, initiative.com
In an email to FOX20’s National Sales Manager, Fayeruz kindly offered his words of praise. This was obviously music to my ears. Having someone leave positive feedback is always an added bonus when working on creative projects.