The Red Bluff Round-Up spot I produced was aimed at bringing viewers to our websites to be a part of our ticket giveaway. My work on the spot was similar to a lot of spots I produced in that I wasn’t given much content to begin with.
With only a few images to work with, I decided to use the classic Polaroid frame to bring some style to spot. I downloaded a wonderfully designed Polaroid freebie from premiumpixels.com. I also tried to match the voice over with the text on the screen as closely as I could.
The guide that is handed out to the attendees of the Paradise Chocolate Fest is littered with advertisements from sponsors. My goal with the Chocolate Fest ad was to surprise the readers flipping through the guide.
If I could surprise them, then I had a better chance of maintaining their interest and possibly evoking a smile as well.
FOX20’s Fringe DVD promotion utilized facebook marketing in addition to the on-air spot. I used the theme music from the show and applied a movement technique similar to the show’s opening titles to make the connection to Fringe obvious for the casual viewer.
Since the promotion lasted for 5 days, I created similar but unique facebook covers for each day of the week.
The Harvest Sidewalk sale is a yearly event organized by the Downtown Chico Business Association (DCBA). I was asked to create a falling leaves effect for this spot which I learned and accomplished through online research and tutorials. The effect was produced in After Effects.
One of the main components of my job a FOX20, is to maintain the station’s website. The creation of homepage graphics and entry pages for contests is a major part my responsibility as the Web Coordinator.
Utilizing my creativity and expertise to make graphics for the website on a regular basis was intsrumental in my development as a graphic designer.
FOX20’s 24 Hours in Vegas! promotion gave one lucky viewer a chance to attend the American Country Awards for 24 hours in Las Vegas. The spot I produced and the accompanying webpage used styles and imagery gathered from the ACA website.
The production of the 24 Hours in Vegas spot was the first time I used the program LiveType, a software program developed by Apple Inc. to create animated title sequences for video projects. The flashing 24 Hours in Vegas text is the result of my use of LiveType.
My Advertise on TV advert was designed in entice prospective clients to buy advertising on one of stations of Sainte Television Group. I used color to guide the focus of the piece and gave the image depth by putting the content on a virtual note card.
FOX20’s Endzone Opening Pitch promotion gave me an opportunity to direct one of the station’s events and practice my public speaking. I organized the marketing efforts for the promotion and directed the activities at the End Zone on the day of the event.
The poster was displayed in the restaurant during the week leading up to the event and also at the FOX20 station downtown.
Even though FOX airs Major League Baseball on it’s channels, it fails to provide photos to it’s affiliates for the creating a graphic material. I overcame the lack of copyright-free Major League Baseball photos by using typography as the main focus of the piece.
A promotional video spot bringing viewers to the FOX20 website to register to win Idol finale tickets. I utilized the 3D Objects and 3D rotation of compositions in After Effects to accomplish the turning effect seen in the video.
Before American Idol hits air, FOX affiliates are given guaranteed auditions for the winners of local singing auditions. The poster I created was hung around town to augment the on-air promotional efforts to FOX20 Norcal Idol.