As a media sponsor of Chico State’s Wrectacular Event, FOX20 is given booth space during the event. In 2012, FOX20 raised money through a handful of some of its advertisers to fund a poster to hand out to people attending the event.
The goal was to design something the students would want to hang on their wall and at the same time promote the comedy block on FOX20. At the bottom of the poster a coupon section would feature deals from the advertisers who paid for the poster.
I chose Sheldon Cooper from The Big Bang Theory wearing a Chico State Wildcats shirt as the main focus of the poster. The shirt is relevant to students and it’s features a main character from a major show on the channel.