For the last couple of years, FOX20 has hosted the beer garden at the yearly Taste of Chico in the company parking lot located at corner of 4th and Main St. in Chico, CA. The event coincides with the start of the pro football regular season and FOX gives locals what they crave…live football on flatscreen TVs!
In 2012, Chico Furniture Direct partnered with FOX20 and provided a recliner to give away in return for advertising opportunities. Entries to win the recliner could be made online at kcvufox20.com before the event and also on the day of the event.
Creating the Spot:
I used generic football footage for the background, blurred it, then covered it with transparent black halftone patterns. The result is what you see above.