A print ad featured in Chico State’s Wildcat Illustrated featuring QR Codes linking to online schedules.
A QR Code is small square image similar to a bar code that can be scanned by a smart phone and will take the user directly to a specific web URL.
The guide that is handed out to the attendees of the Paradise Chocolate Fest is littered with advertisements from sponsors. My goal with the Chocolate Fest ad was to surprise the readers flipping through the guide.
If I could surprise them, then I had a better chance of maintaining their interest and possibly evoking a smile as well.
As a media sponsor of Chico State’s Wrectacular Event, FOX20 is given booth space during the event. In 2012, FOX20 raised money through a handful of some of its advertisers to fund a poster to hand out to people attending the event.
The goal was to design something the students would want to hang on their wall and at the same time promote the comedy block on FOX20. At the bottom of the poster a coupon section would feature deals from the advertisers who paid for the poster.
I chose Sheldon Cooper from The Big Bang Theory wearing a Chico State Wildcats shirt as the main focus of the poster. The shirt is relevant to students and it’s features a main character from a major show on the channel.
My Advertise on TV advert was designed in entice prospective clients to buy advertising on one of stations of Sainte Television Group. I used color to guide the focus of the piece and gave the image depth by putting the content on a virtual note card.
A print advertisement alerting readers of FOX20’s Teen Choice Awards giveaway.
FOX20’s Endzone Opening Pitch promotion gave me an opportunity to direct one of the station’s events and practice my public speaking. I organized the marketing efforts for the promotion and directed the activities at the End Zone on the day of the event.
The poster was displayed in the restaurant during the week leading up to the event and also at the FOX20 station downtown.
Even though FOX airs Major League Baseball on it’s channels, it fails to provide photos to it’s affiliates for the creating a graphic material. I overcame the lack of copyright-free Major League Baseball photos by using typography as the main focus of the piece.